![]() Commonly used for brochures that contain information with a clear structure, it is an ideal choice for guides, handbooks and mini-tutorial booklets. Each subsequent panel will be slightly smaller than the last to allow for each panel to fit inside the last. ![]() With a roll fold brochure, each panel ‘rolls’ in on each other when folded, creating a spiral-like fold. Commonly used for larger presentations, magazines, and more visually impactful brochures, it allows the design of a cohesive image across the outer gate panels, and the reveal of more content on the inner panels. The double gate fold brochure adds a slightly longer width and a second fold down the middle, creating eight panels in total instead of the six that a regular gate fold produces. The format lends itself to a memorable message and are also incredibly useful for mailing purposes as the folded down version often fits nicely into a standard envelope. Commonly used for greeting cards, invitations and collateral that requires fast, quicker printing usually done on one side. French foldįrench fold brochures are created by combining two half folds by folding the page first in half horizontally, then vertically to create a card-like brochure. Commonly used for image-heavy and more artistic designs, gate fold brochures gives your design a dramatic impact when opened, leave a lasting impression on your readers. Gate fold brochures are created when two smaller panels on either size of a larger panel are folded inwards to meet in the middle, creating a gate-like appearance. With six panels in total front and back, that’s plenty of room to showcase your best imagery and the opening style would be particularly suited to large graphs, maps or any image-centered designs. It is commonly used in image-heavy applications and allows for images to spill over from one panel onto the next. Z-fold brochures are constructed by folding three equal panels in a way that allows them to open like an accordion instrument would, forming a distinct zigzag “Z” shape. Commonly used for direct mail campaigns and other marketing collateral, the multiple panels help to fit and categorize a lot of information. It can be folded horizontally for wider, shorter panels, or vertically for narrower, taller panels. Tri-fold brochures are constructed by folding three panels in on each other. ![]() ![]() ![]() Commonly used in the food and entertainment industry, they are quick to mass produce and fold and keep a degree of simplicity. What are common brochure fold types? Half foldĪlso known as a bi-fold or book fold, half fold is constructed by simply folding a brochure page into two equal halves. We have compiled together the most common, useful, effective and impactful brochure folds to help you pick the perfect one for you and your design. In fact, there are quite a few options at your disposal for how to present your brochure.īefore you dive into designing your brochure, it’s important to first know what type of fold you are going to use. But, not all brochures are made the same. Brochures have a wide range of uses across countless industries – marketing, tourism, hospitality, entertainment, you name it. ![]()
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